Updated: Oct 12, 2018
Photoshop, Illustrator, InDesign — these professional programs are absolutely wonderful if you have the time and budget to master them. But, if you are a small business owner or entrepreneur, you are most likely pouring your time and resources into growing your business — as you should be! Thankfully, there are a number of free programs and resources available today that you can use to create quality graphics for your website and social media. Are these apps a replacement for a skilled graphic designer? Absolutely not. But— they are a great tool while you are building your brand and your budget!
#1: Canva This application is mobile and desktop friendly making posting and design so easy! Additionally, Canva comes with a multitude of templates that are useful when you need some design inspiration. The entire application is free, however if you want an upgrade, the paid version allows you to choose and set brand colors and fonts, making branded designs a breeze! With the free version you receive: unlimited design space, free templates and free stock images.
Paid Version Extras: Additional free graphics, Saved Brand Colors, Free Re-Sizing to various social media dimensions, ensuring that all of your designs look great across the web.
#2 Colorstory Snagged a great photo to put online? You should run it through Colorstory first. This app is a standout when it comes to editing photos. With its curated filter list it can transform a candid moment that was captured under fluorescent light into a professional quality editorial snapshot. Just look at the difference in the two pictures below. Another great thing about Colorstory is the option to purchase additional filters and save filter combinations so that each photo in your instagram feed compliments the others!
The photo on the left is the original, taken with an iPhone, and the image on the right was created using Colorstory filters.
#3 Erase This app is great if you have a beautiful shot of a product that's in front of the wrong background. As the name implies, Erase allows you to easily erase the background of any image so you can place the product (or image of your choosing) in front of any background you choose. This is a common need that many believe is only achievable with Photoshop— think again! Also, it's free— what is there to lose? Check out the magic below.
Take a look at the product image before "Erase" photo editing software was applied and after "Erase" photo editing was applied.
We believe in the power of generosity. If you have a question or something you would like to know more about, we're happy to help! Also, let us know about some of your favorite apps for creating!