Updated: Oct 22, 2018
Our digital marketing agency spends a lot of time helping business owners improve their understanding of SEO. Most of them know that SEO is constantly evolving. However, very few understand how much Google's algorithm changed in 2018. Let me be clear: to say SEO has “changed a lot” would be a tremendous understatement.
We’ll often see Google roll out multiple updates in any given year: including the mobile intrusive interstitials penalty released in January, the “Fred” update in March, and the Chrome 62 launch in October, which emphasized the importance of protecting content with SSL encryption (HTTPS). As a result, businesses are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for organic traffic reduction.
Any agency will tell you that maintaining an effective SEO strategy requires a close eye and a commitment to quality. But, because SEO has changed so much in recent years, many marketing consultants aren’t sure what’s outdated, what’s important and what’s wasted energy.
We're going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you can stop wasting time on things that don’t matter for SEO. Stay tuned!
- Trent Ashcraft