Leo Lapito, a founding partner of In Good Health, LLC. came to That's It! for help managing social media advertising and website traffic data for a cutting-edge product the company offers. Aiming to increase leads for his business and showcase the product, Leo wanted a website that shared the ins and outs of his expertise to potential and current customers. He also needed a landing page that was mobile-friendly and could be viewed on any device, and would showcase his active social media accounts, as well as monitor advertising costs and ROI.
In the first month, the product landing page had 253 visits from Facebook and 61 visits from Google. Of these, 201 were new users to the website. The company also received 168 new sales leads during the launch month, and increased its social media presence by 800%. We also helped the company launch a paid social media advertising plan that reached over 32,000 people. This social traffic led to nearly half of all website traffic.
Since the first month, Leo has continued to expand his reach. A strategic keyword plan has also been implemented to help the company website rank in local searches for health and fitness products throughout the United States.
Do you have a social media presence you would like to leverage into sales? Give us a shout and we'll help make sense of your existing data, bringing you one step closer to more likes, more shares, and more sales.