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 case studies 



New Life Transformation

As the creator of a successful nutritional supplement and a  leading health and fitness coach throughout Nashville metro, Stephen Ashcraft knows that he's privileged to play a role in helping people achieve optimum health, and that he is a trusted resource in the fitness community.

Over the past few years, internet sales increases of his nutritional supplements and increasing social media presence, Stephen Ashcraft saw an opportunity to capture its audience and be a resource to a larger part of the fitness community. While product sales remained his primary goal, it was important to use a multi-domain approach to help solidify his role as a health and fitness advisor, and to provide a hub for clients who may prefer other products.

"That's It! was able to design my website with insight that came from my experience. And it's been really great seeing the increase and growth in followers and online engagement. Pairing my new website with ongoing digital marketing has been such a win for everyone."                                                                                -Stephen A. 



Leo Lapito, a founding partner of In Good Health, LLC. came to That's It!  for help managing social media advertising and website traffic data for a cutting-edge product the company offers. Aiming to increase leads for his business and showcase the product, Leo wanted a website that shared the ins and outs of his expertise to potential and current customers. He also needed a landing page that was mobile-friendly and could be viewed on any device, and would showcase his active social media accounts, as well as monitor advertising costs and ROI.



In the first month, the product landing page had 253 visits from Facebook and 61 visits from Google. Of these, 201 were new users to the website. The company also received 168 new sales leads during the launch month, and increased its social media presence by 800%. We also helped the company launch a pay-per-click social media advertising plan that reached over 32,000 people. This social traffic led to nearly half of all website traffic.

Since the first month, Leo has continued to expand his reach. A strategic keyword plan has also been implemented to help the company website rank in local searches for health and fitness products throughout the United States.

That's It

Marketing, LLC.

Franklin, TN 37067

Tel: 615 957 1462

Hours: 9am - 7pm

706 Barlin Court

Nashville, TN 37221

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